I am a creative leader specializing in environmental design, branded spaces, and retail experiences. I partner with organizations to create immersive environments that connect people to brands through thoughtful strategy, storytelling, and design.
For additional work samples please reach out to ben.rowley@yellowoodesign.com.
A re-brand and update of Gatorade global headquarters, in Chicago, to serve as a reflection of the brand’s energy.
Visual merchandising strategy using existing architecture and found objects.
A functional and dynamic space using existing branding assets to better represent brand attitude. New layouts for the frontline/POS, pickup window and fixtures were developed to be scalable across future stores.
